Posted on 06/19/2026
More Than a Reseller Program. A Partnership Built for Growth.
If you work in live events, entertainment, or production, you know the struggle. You need lighting and video gear that works every single time. You need pricing that lets you actually make a profit. And you need a partner who understands what it means to be on a show site at 2 AM with a rig that needs to be up by sunrise.
That is exactly why we built the Rasha Professional partnership program.
Now here is the thing. This is not just a reseller program. Yes, resellers are a big part of what we do. But we designed this for anyone who needs Rasha products on a consistent basis. Whether you are a production company, a rental house, an event management firm, or an integrator, if you buy our gear regularly, this program is for you.
Let us walk through what that looks like.
Who Is This For?
A lot of companies think partnership programs are only for resellers who flip products for a margin. Not with us.
You qualify if you are any of these:
Production companies that need reliable fixtures show after show
Rental companies stocking inventory for events
Event management firms buying in bulk for multiple projects
Installation companies specifying gear for venues
Integrators building lighting systems for clients
Traditional resellers adding a professional lighting line to your catalog
If you buy Rasha products in volume or repeatedly, there is a partnership tier built for you.
What You Get When You Partner With Rasha
Here is what every partner gets access to. No fluff. Just practical benefits that help you run your business better.
Pricing That Protects Your Margins
You get special discounted rates designed for partners. The more you buy, the better your pricing gets with tiered volume discounts. And we enforce MAP pricing protection so your margins stay healthy and nobody undercuts you.
Early Access to New Products
You will be the first to know when we launch new lighting fixtures, rigging gear, special effects, or LED video walls. You get pre-order access before the general public. That means your company has the newest gear before your competition does.
Marketing Support That Actually Helps
We give you co-branded brochures, videos, and social media assets. We run promotional campaigns that you can leverage. And we provide custom product training so your sales team knows exactly how to demonstrate value to your customers.
A Support Team That Answers
No endless email chains. You get direct assistance from our team for sales questions, technical issues, and problem-solving. When a client asks a tough technical question, you get the answer fast.
Products That Work in the Real World
Our lighting solutions are field-tested by mobile DJs, venue operators, and production professionals. These are not lab prototypes. These are fixtures designed for the load-in, the bump-out, the tour bus, and the weekend run. Consistent. Dependable. Built to last.
Training and Demos for Your Team
We provide in-depth product training and hands-on demos. Your team learns to sell with confidence because they have actually used the gear and understand what it can do.
Brand Credibility That Rubs Off
When you partner with Rasha Professional, you align with a brand recognized for reliability and performance. That credibility transfers to your business. Your clients feel more confident buying from you.
Growth Without the Headache
You expand your product portfolio and your business footprint without adding operational complexity. We handle the manufacturing and the support. You handle the relationships and the sales.
How It Works. Step by Step.
Getting started is simpler than you think.
Submit your application. Fill out our partnership form on the website. It takes a few minutes.
Get verified and approved. Our team reviews your application. We make sure everything is in order and get back to you quickly.
Access your partner portal. Once approved, you get an online portal with everything you need. Special pricing. Sales resources. Marketing materials. All in one place.
Grow through tiers. As your business with us grows, you move to higher tiers. Better pricing. Enhanced benefits. Exclusive opportunities.
Why Companies Choose to Partner With Us
We hear this a lot from our partners. Here is why they stay.
Industry experience. We have been doing this for years. We understand the demands of live events and production environments.
Gear built for professionals. Every product is engineered for consistent performance and durability. Easy to operate even under pressure.
A partner-first approach. Clear pricing. Practical tools. Support that actually supports. We built our program around your success.
Reliable service. When something goes wrong, we fix it fast. Your projects keep running. Your clients stay happy.
Ready to Talk?
Whether you are a rental company tired of gear that breaks down, a production house looking for consistent pricing, or a reseller ready to add a reliable lighting line, we want to hear from you.
Visit our partnership page to apply or learn more.
Or reach out to our team directly at sales@rashaprofessional.com or call +1 (951) 654-3585.
Let us build something together.
Everything You Need to Know About Partnering With Rasha Professional
We get a lot of questions about how the partnership program works, who qualifies, and what to expect. Here are the answers to the most common ones.
Not at all. If you are a production company, rental house, event management firm, or installation company that buys our products regularly or in bulk, you qualify for the program.
You get special discounted rates. The more you buy, the better your pricing gets with tiered volume discounts. We also enforce MAP pricing protection so your margins stay healthy. 3. How fast can I get approved? Most applications are reviewed and approved quickly. Once approved, you get immediate access to your online partner portal with pricing, resources, and support. 4. Is there a minimum purchase requirement? That depends on the partnership tier you qualify for. Contact our team at sales@rashaprofessional.com or call +1 (951) 654-3585 and we will walk you through the options that fit your business. 5. Do I get early access to new products before they launch? Yes. Partners get priority access and pre order opportunities for new lighting fixtures, rigging gear, special effects, and LED video walls before the general public. 6. What kind of support do partners get? Direct assistance from our team for sales guidance, technical questions, and problem solving. No long wait times. No running in circles. 7. Can my team get product training and hands on demos? Absolutely. We provide in depth product training and hands on demos so your team can sell with confidence and show real value to your customers. 8. Do you provide marketing materials? Yes. You get access to co-branded brochures, videos, social media assets, and promotional campaigns to help you market Rasha products effectively. 9. What if I am already working with another lighting brand? You can still partner with us. Many of our partners carry multiple brands and add Rasha to fill gaps or offer their customers a more reliable option. 10. How do I apply? Visit our partnership page at rashaprofessional.com/reseller-program or email us at sales@rashaprofessional.com. Our team will guide you through the process step by step. deepseek-v4-flash Ask another AI
Most applications are reviewed and approved quickly. Once approved, you get immediate access to your online partner portal with pricing, resources, and support.
That depends on the partnership tier you qualify for. Contact our team at sales@rashaprofessional.com or call +1 (951) 654-3585 and we will walk you through the options that fit your business.
Yes. Partners get priority access and pre order opportunities for new lighting fixtures, rigging gear, special effects, and LED video walls before the general public.
Direct assistance from our team for sales guidance, technical questions, and problem solving. No long wait times. No running in circles. 7. Can my team get product training and hands on demos? Absolutely. We provide in depth product training and hands on demos so your team can sell with confidence and show real value to your customers. 8. Do you provide marketing materials? Yes. You get access to co-branded brochures, videos, social media assets, and promotional campaigns to help you market Rasha products effectively. 9. What if I am already working with another lighting brand? You can still partner with us. Many of our partners carry multiple brands and add Rasha to fill gaps or offer their customers a more reliable option. 10. How do I apply? Visit our partnership page at rashaprofessional.com/reseller-program or email us at sales@rashaprofessional.com. Our team will guide you through the process step by step. deepseek-v4-flash Ask another AI
Absolutely. We provide in depth product training and hands on demos so your team can sell with confidence and show real value to your customers.
Yes. You get access to co-branded brochures, videos, social media assets, and promotional campaigns to help you market Rasha products effectively.
You can still partner with us. Many of our partners carry multiple brands and add Rasha to fill gaps or offer their customers a more reliable option.
Visit our partnership page at rashaprofessional.com/reseller-program or email us at sales@rashaprofessional.com. Our team will guide you through the process step by step.
Tyler Hayes
With over 15 years in the entertainment lighting scene, Tyler Hayes has helped shape unforgettable live experiences across stages, clubs, and festivals. He writes about how lighting transforms moments into lasting memories. His passion lies in inspiring others to see light not just as illumination, but as the heartbeat of every great event.
