Rodie X12 for Professional Lighting Resellers: A Six-Color IP65 Wash Your Customers Will Reorder

Quick answer: The Rodie X12 is Rasha Professional's calibrated six-color (RGBACL) IP65 LED wash light, with tunable white from 1,800K to 10,000K and 7 DMX modes. For professional lighting resellers, it is one fixture you can recommend for both color and white-light jobs. Through the Rasha reseller program you get dealer pricing built for margin, a MAP policy that protects it, and direct Rasha support for product selection, demonstrations and repeat orders.

Key takeaways for resellers

• One fixture, many customers: production and rental companies, venues, theaters, houses of worship, DJs and integrators can all use a color-and-white IP65 wash.

• Easy to explain and demo: RGBACL color, 1,800K–10,000K white, 83 CCT presets, 78 Lee filter presets and 7 DMX modes answer most customer questions.

• Margin you can keep: dealer pricing, MAP price protection and channel discipline are part of the program.

• You don't sell alone: product training, demo support, sales assets, and direct access to Rasha for technical, warranty and RMA help.

What is the Rodie X12?

The Rodie X12 is a professional LED wash light from Rasha Professional, built for production, rental, venues and projects where true color matters. It uses 12 LEDs driven by a calibrated six-color RGBACL engine (red, green, blue, amber, cyan and lime), a fixed 25° wash, and a 10 lb IP65-rated die-cast aluminum housing with passive cooling and no fans. Its tagline sums up the sales story: color when you need color, white when you need white.

Rodie X12 at a glance

For datasheets, manuals and current technical reports, see Rasha product resources or ask the dealer team for the current technical package.

Why is the Rodie X12 easy for resellers to sell?

Because it solves two common customer requests with one product, it is simple to demonstrate, and it fits the control systems your customers already own. Here is what your sales team can lead with.

1. Six colors for richer color, from one engine

Amber, cyan and lime add to the RGB mix, giving designers more options for saturated colors, pastels and subtle shades. 78 built-in Lee filter presets give them familiar color references from the first cue. For a reseller, that means a demo that lands fast: dial up a gel color the customer already knows and let them see it on their own materials.

2. Tunable white for faces, fabric and camera

The same engine produces white light from 1,800K to 10,000K, with 83 CCT presets across the range and CRI up to 98 at selected color temperatures. Customers who light people, stages or streams can move from warm to cool white without a second fixture type. When white-light quality is critical, offer to review the measured results at the settings they plan to use.

3. Fits whatever console your customer runs

DMX/RDM with seven DMX modes (4, 5, 6, 9, 13, 20 and 25 channels) lets your customer match the channel footprint to the console, the universe and the level of control the job needs. Small DJ rigs can save addresses; larger production rigs get full control.

A 180° reversible OLED display stays readable whether the fixture hangs or sits on the deck, and NFC/app and timer functions add operating options. Recommend matching DMX cables and power cables to round out the order.

4. Built for working conditions, indoors and out

An IP65 die-cast aluminum housing, passive cooling with no fans, and locking IP65 power in and through support outdoor shows and semi-permanent runs. At 10 lb, with two quarter-turn omega slots, an M10 clamp hole and a rear safety loop, it hangs the way your customers' crews already work. Add clamps and hardware to complete the package.

Which customers can you sell the Rodie X12 to?

The Rodie X12 serves the same professional markets Rasha resellers already work with every day:

• Event production and rental companies: one wash for stage color, uplighting and clean white, made for repeated deployment. See event lighting.

• Theaters: front and top wash, cyc color and familiar Lee filter references. See theater lighting.

• Houses of worship: warm-to-cool white for faces and livestreams, plus color for worship sets. See church stage lighting.

• Venues and nightlife: color looks and white light from one rig. See venue lighting.

• Concert and touring production: IP65 construction and 7 DMX modes for varied rigs. See concert lighting.

• DJ and lighting businesses: flexible DMX footprints for smaller consoles and growing rigs. See DJ lighting.

• AV integrators and installers you supply: a wash they can specify for venue and project work. See stage lighting.

What does the Rasha reseller program offer?

The Rasha Strategic Partnership Program is built for established dealers, system integrators and rental partners who actively serve the live event, rental, integration and entertainment markets. It offers five core benefits:

How does Rasha help resellers sell the Rodie X12?

You know your customers. Rasha gives you the products, tools and support to sell to them. For the Rodie X12, that support follows the three things resellers do best.

Product selection

Your staff get product training, the current datasheet and technical package, and clear guidance on where the X12 fits and where it doesn't. If a customer asks for a detail you don't have, route it to Rasha and we'll get you the answer. We'd rather you sell the right fixture than the wrong one.

Product demos

The fastest way to sell a wash light is to turn it on in front of the customer. Rasha provides demo support, proof videos and a demo checklist, and helps you plan a focused demonstration around the customer's console, materials and camera. For the right opportunity, we can also discuss a qualified field trial.

Repeat orders

The goal isn't one sale. It's the customer who comes back for the next job, the next room or the next season. Rasha supports that with sales and marketing assets, website and e-commerce content, product launch support and marketing collaboration. After the sale, documentation, technical support, warranty and service keep your customers covered.

How do I start selling the Rodie X12?

1. Explore the product. Review the Rodie X12 product page and product videos with your sales team.

2. Book a demo. Schedule a live demonstration so your staff see the color, white light and controls first-hand.

3. Apply or talk with our dealer team. Apply to the Rasha reseller program or contact our team. Tell us about your market, customer base and demo capability, and we'll walk you through the product package, current availability and applicable dealer terms.

Already a Rasha dealer? Contact your Rasha representative to add the Rodie X12 to your line and plan your first customer demos.

Bring the Rodie X12 to the customers you serve

Your customers are already buying professional equipment. Give them another professional line to consider, and give your team the support to sell it.

Explore the Rodie X12 | Book a demo | Contact our team

Call (951) 654-3585 or email sales@rashaprofessional.com. Rasha Professional, 1800 Rustin Ave., Riverside, CA 92507.

Frequently asked questions

What is the Rodie X12?

The Rodie X12 is a calibrated six-color RGBACL LED wash light from Rasha Professional. It offers tunable white from 1,800K to 10,000K, CRI up to 98 at selected CCTs, 83 CCT presets, 78 Lee filter presets, a fixed 25° wash, 7 DMX modes and a 10 lb IP65 die-cast aluminum housing.

Who can become a Rasha reseller?

Rasha works with established dealers, system integrators and rental partners who actively serve the live event, rental, integration and entertainment markets. You don't need an immediate Rodie X12 project to apply. Your current brands, customers and project history show whether the partnership is a good fit.

What does the Rasha reseller program include?

Dealer pricing structured for margin, a MAP policy, channel discipline, growing U.S. inventory and spare parts, and direct access to the Rasha team for training, technical support, warranty and RMA assistance. Dealers also get demo support, sales and marketing assets, website and e-commerce content, and product launch support.

Why is the Rodie X12 a good fixture for lighting resellers?

It covers color and white light in one IP65 fixture, so it fits many customers resellers already serve: production, rental, venues, theaters, worship and DJ businesses. Its Lee filter and CCT presets make demos quick, and its 7 DMX modes fit most consoles.

Can Rasha help me demonstrate the Rodie X12 to my customers?

Yes. Rasha supports dealer demonstrations with product training, proof videos, a demo checklist and technical help. For qualified opportunities, Rasha can also discuss a field trial built around a real customer application.

How many DMX modes does the Rodie X12 have?

Seven: 4, 5, 6, 9, 13, 20 and 25 channels, with RDM over 5-pin DMX in and through.

Can the Rodie X12 be used outdoors?

Yes. It has an IP65-rated die-cast aluminum housing and locking IP65 power connectors, so it suits outdoor shows and semi-permanent runs. Always follow the installation and operating instructions for your environment.

How do I contact the Rasha dealer team?

Call (951) 654-3585, email sales@rashaprofessional.com, apply online, or book a demo.