Riverside, California · October 13, 2026

Rasha Professional is inviting authorized resellers to stock the Rodie X12, its calibrated six-color IP65 LED wash light, through the Rasha Strategic Partnership Program. The move follows the fixture's addition to Rasha's LED PAR lineup. Resellers who add the fixture to their line receive dealer pricing, MAP price protection and direct support from the Rasha team for product selection, demonstrations and repeat orders.

About the Rodie X12

Part of Rasha's static wash range, the Rodie X12 is built for production, rental, venues and projects where true color matters, from theaters and houses of worship to events and concerts. Key specifications:

• Calibrated RGBACL engine (red, green, blue, amber, cyan, lime) across 12 LEDs

• Tunable white from 1,800K to 10,000K, with CRI up to 98 at selected CCTs

• 83 CCT presets and 78 Lee filter presets

• Fixed 25° wash in a 10 lb IP65 die-cast aluminum housing with passive cooling

• DMX/RDM with 7 DMX modes (4, 5, 6, 9, 13, 20 and 25 channels), plus NFC/app and timer functions

Full specifications are on the Rodie X12 product page.

What authorized resellers receive

The Rasha Strategic Partnership Program is open to established dealers, system integrators and rental partners serving the live event, rental, integration and entertainment markets. Partners receive:

• Dealer margin: pricing structured for meaningful margin between dealer cost and advertised price

• MAP price protection and channel discipline that support authorized dealers

• U.S. inventory and parts: growing U.S. stock and spare-parts availability

• Direct Rasha support: product training, demo support, technical help, warranty and RMA assistance

• Marketing support: sales and marketing assets, website and e-commerce content, and product launch support

How to stock the Rodie X12

1. Explore the Rodie X12 product page and product videos.

2. Book a demo for your team through Rasha's demo scheduler.

3. Talk to us: apply to the reseller program or contact the Rasha team about dealer terms and current availability.

Related reading

• Rodie X12 for Professional Lighting Resellers

• More Than a Reseller Program: A Partnership Built for Growth

• Rodie X12 vs Astera AX9: Which LED Wash Light Is Worth More?

• LED Wash Lights for Theater: How the Rodie X12's Features Work on Stage

• Rasha Professional Reaffirms Warranty and Support

Looking for an existing Rasha dealer? Use the Rasha Network reseller locator.

About Rasha Professional

Rasha Professional designs professional lighting, LED video systems and special effects for live event production, installation and rental. The company is based in Riverside, California, and builds every product around how it will be used in the real world.

Media and dealer contact: Rasha Professional, 1800 Rustin Ave., Riverside, CA 92507 · (951) 654-3585 · sales@rashaprofessional.com